Twenty years ago most dealers were running full page ads in the Sunday newspaper with new and used vehicles listed with photos. Car dealers today, continue to look for ways to get more shoppers looking at their inventory.

As newspapers continue to go out of business, dealers now focus on moving car shoppers to their website vehicle detail pages (VDPs).

The big question that must always be addressed, is how can dealers get more people looking at their VDPs. It is common knowledge that when a potential customer starts viewing actual vehicles you have on your lot they are further in the buying cycle and are very close to the purchase.

This makes VDP marketing very important to catch the shoppers ready to buy.

Google My Business expert Jeffrey Taylor recently posted a great article that discusses one of the most powerful VDP marketing tools in your digital arsenal.

Click here to read How To Increase VDP Views Using Your Google My Business Listing